Vivian Hoffman, founder of the women's boutique chain Whim Love, has expressed concerns regarding the unpredictable tariff policies impacting her merchandise sourced primarily from Canada, Mexico, and China. With a focus on maintaining low prices, she admits to buying less and adjusting to market fluctuations, emphasizing the difficulties of navigating these tariff changes. Despite her nearly 50 years in retail, the current climate poses unique challenges, impacting both supply chain decisions and consumer shopping behavior.
"With the tariffs, we're just being extremely careful right now. It's hard to know exactly what's happening. I think it also depends how the other countries are going to react and then how we react back."
"We are buying a lot less and being very careful because we don't know how everything is going to impact not only the prices we're getting but also consumer attitudes and consumers wanting to shop."
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