The founder of Briogeo shares lessons learned from building one of the largest Black-owned hair brands in the U.S., which she sold for a nine-figure sum. She emphasizes the importance of hiring for core values over experience, highlighting a successful hire who lacked industry knowledge but thrived due to her motivation and alignment with the brand. Additionally, she stresses the need for cohesive branding, noting how her initial disjointed approach led to customer confusion despite product success. These insights form the basis of her Makers Mindset Accelerator program.
In the trenches, I learned that the most valuable knowledge comes not from textbooks or investors but from hands-on experiences that build resilience.
Hiring for values rather than just experience led us to find talent that not only grew personally but also aligned with our company's vision.
We were successful with products but failed to unify our branding; a fractured story meant that our visual identity didnât match our messaging.
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