Recent changes to NCAA regulations for name and image likeness opened up the floodgates for student-athletes to be compensated for the first time.Athletes and sports programs are now more concentrated on building monetizable brands and social media is a key distribution channel for this growth.The wave of interest hasn't just been focused on collegiate athletics, as interest has trickled down to youth and high school sports as both athletes and programs are poised to develop brand awareness to facilitate future recruitment efforts.
#people #opportunity #social-media #relationship #communities #organizations #vast-majority #professional #business-model #high-school-sports
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