The Brooklyn Curry Project, launched by Swetha and Venkat Raju, began with their 6-year-old daughter's lemonade stand outside Fort Greene Park in 2021. Swetha's masala dosas garnered immense popularity, leading them to cook on-site and eventually transition to selling from a commercial kitchen. By 2024, their monthly revenue averaged over $8,100, fueled by a desire to bring authentic regional Indian flavors to America. They emphasize that many Indian restaurants in the U.S. lack the regional diversity found in India, a gap they aim to fill with their offerings.
"In America, all Indian restaurants taste the same. The menus are all very stereotyped. In India, the varieties and flavors are different and specific to their region."
"By September 2021, hundreds of people lined up each Saturday, sometimes waiting for hours to buy $10 dosas, the couple says."
Collection
[
|
...
]