GRANHAND's flagship store in Seoul elegantly preserves the flat structure of a 1970s house while transforming it into a vibrant commercial space, featuring customizable customer experiences.
With a carefully considered interior, GRANHAND combines a unique stand arrangement and handcrafted materials, highlighting the brand's essence while providing a myriad of spatial interactions for its customers.
The design method employed for GRANHAND is characterized by a crafty approach, where materials like glued laminated timber and jute fabric were painstakingly hand-finished to create an authentic ambiance.
The second-floor use of wooden sticks and hand-sanded concrete walls showcases a dedication to craftsmanship, revealing the beauty of imperfections and emphasizing a connection to the original structure.
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