KiiiKiii And The Dawn Of K-Pop's Process Era | Defector
Briefly

KiiiKiii's 'Debut Song', a pre-release track before their official debut, delivers a satirical critique of the K-pop entertainment industry. The song, lasting under three minutes, is intentionally discordant and light-hearted, reflecting the TikTok era's brevity. The accompanying music video juxtaposes casual, relatable imagery with K-pop's typical polished aesthetics, aiming for an uncanny sense of authenticity. As KiiiKiii embraces humor and irony, it reveals the often artificial nature of K-pop's portrayal of identity and girlhood, pushing back against conventional promotional narratives.
KiiiKiii's 'Debut Song' is a satire on K-pop's promotional practices, poking fun at industry tropes while offering a brief, catchy pre-release single.
The music video leaves viewers with a sense of uncanny authenticity, featuring normal girls that subvert typical K-pop fantasy images.
Despite its playful nature, the song showcases how K-pop's efforts toward authenticity can feel eerily manufactured and disingenuous.
KiiiKiii's use of humor and irony marks a departure from traditional K-pop, illuminating the tension between manufactured personas and real-life representations.
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