In 2023, 450,000 Honey Deuces were served at the US Open, generating almost $10 million in revenue, according to the alcohol brand. This beverage, priced at $23, has become a fixture of the event, drawing attention not only for its taste but also as a lucrative merchandise item, including newly available hats and cups labeled with its branding.
Nick Mautone, the former Grey Goose ambassador, created the Honey Deuce by combining Grey Goose Vodka, fresh lemonade, and premium raspberry liqueur, topping it with honeydew melon balls that resemble tennis balls, showcasing a clever design fitting for the context of the US Open.
Grey Goose's partnership with tennis star Frances Tiafoe aims to further promote the Honey Deuce cocktail, reflecting its growth from a signature drink to a cultural symbol at the US Open, engaging fans both on and off the court.
As the US Open unfolds, not only is the Honey Deuce a crowd-pleaser among attendees but also a testament to strategic branding and effective content creation that has allowed Grey Goose to stand out in a crowded event environment.
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