Coggin emphasizes the challenges of staffing and visibility in his previous location, stating, 'It was really hard to staff [the location]. Too much competition. Our space was behind the post office.' He highlights how difficult it was to inform potential customers of their location, which hindered business overall.
The move to Clarkston represents a strategic pivot for Coggin and DBA Tacos and BBQ, as he reflects on the pandemic's influence, stating, 'Ever since the pandemic, we started going to a lot of takeout and third-party delivery. I didn't need to pay nearly $20,000 in rent to do that. So I started looking for the exact opposite.'
Coggin introduces culturally thoughtful menu adjustments in Clarkston, mentioning, 'We are serving halal meat by request to honor the neighborhood and at the request of his new landlord, who is Muslim.' This reflects his commitment to the local community.
While acknowledging the difficulties of transitioning the former fast-food space, he mentions the introduction of a new menu item, stating, 'We're doing tacos now, with chopped brisket, pico, and salsa verde on the side, which is a very traditional street taco.'
#restaurant-management #business-strategy #community-engagement #menu-development #post-pandemic-transition
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