The U.S. Open signature Honey Deuce cocktail is not just a drink; it is a festive element of the tournament, generating over $10 million in sales due to its popularity.
Last year, over 450,000 Honey Deuces were delighted fans at the USTA Billie Jean King National Tennis Center, illustrating its widespread appeal despite a steep price of $23.
The collectible cup of the Honey Deuce, adorned with past winners, has captivated fans with over 2.2 million sold, making it a trendy accessory.
While other tournaments have signature drinks, none have matched the financial success of the Honey Deuce, marking it as a unique aspect of the U.S. Open experience.
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