The UAE-based creator Maria Vehera filmed a video that showcases the unique chocolate bar filled with pistachio cream and kataifi, captivating FoodTok and garnering millions of views.
The original bar, named 'Can't Get Knafeh of It,' has transformed from home kitchen creations to a booming business with orders skyrocketing from six to 500 per day.
Sarah Hamouda, the founder of Fix Dessert Chocolatier, shared how her brand's viral success has led to quitting her corporate job and rapidly scaling operations to meet global demand.
Despite its viral success, the Dubai chocolate bar has not yet reached US stores, prompting local businesses in New York City to create their own versions to satisfy consumer interest.
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