The formerly humble seasoning pepper has become a not-so-secret weapon for chefs, seen in a range of colors and shapes, transforming culinary experiences.
2025 will also mark the rise of temaki, Japanese handrolls that are casual, more affordable entries into sushi, expanding restaurant offerings and consumer access.
Vietnam is boosting its global spice exports, anticipating $2 billion by 2025, as countries promote their unique pepper credentials to international markets.
Among new dining options are dedicated temaki restaurants, like those backed by celebrities, showcasing innovative presentations and quality ingredients in a taco-style format.
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