McDonald's new partnership with Genshin Impact introduces a groundbreaking digital reward system to its menu, replacing traditional Happy Meal toys with in-game currency and items.
The collaboration marks the debut of Genshin Impact-themed menu items in the U.S., allowing players to gain digital rewards that reflect shifting consumer engagement strategies.
Instead of the usual toys, McDonald's Happy Meal customers will receive digital perks, such as in-game currency and exclusive items, showcasing a significant change in promotional tactics.
With this shift in focus from physical toys to digital rewards, McDonald's is enhancing its connection with video game culture and modern customer preferences.
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