Korean barbecue's all-you-can-eat (A.Y.C.E.) trend has gained momentum in the U.S., particularly in Los Angeles due to lower meat costs. In Manhattan, however, high rents make it challenging, limiting A.Y.C.E. options. The recent opening of Jongro BBQ Market, a new A.Y.C.E. venue from the group behind Jongro BBQ, offers a wide variety of meats and unique side dishes at competitive prices of around $50 for dinner, showcasing a blend of popular Korean dishes while adhering to a timed dining experience.
Jongro BBQ Market serves unlimited meats and sides for around $50 per person at dinner, making it a new contender in Manhattan's Koreatown dining scene.
The strength of the A.Y.C.E. approach is the range of options. 'You get more bang for your buck,' says owner David JoonWoo Yun.
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