"I feel like I'm a steward of something very important," said new owner and Chief Executive Daniel Farasat. "I've been very protective of the brand and making sure that we bring it back the right way. ... It's really an ode to L.A."
Farasat, who acquired the company in 2022, has been plotting Koo Koo Roo's reprisal and while many of his plans are still in the works - such as specific menu items and the first brick-and-mortar location - he knows he'll be serving the chain's original recipes, along with a few new items, with a focus on natural foods and local sourcing.
Though the chicken chain won't fully return until late next year, fans can get a first taste Oct. 5 at ChainFest, where it will pop up alongside more than a dozen other chains and brands, including White Castle, Trader Vic's and Red Lobster.
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