At McDonald's, comparable US sales fell 0.7% in the quarter year-over-year, compared to 10.3% growth in the same period the prior year.
Consumers say a big part of the reason they're cutting back on fast food is because it doesn't feel like such good value for money anymore.
The low-end consumer has continued to feel pressure and that's been going on for more than a year, with many pinching pennies.
Executives refer to 'more cost-conscious consumers' and 'challenging consumer environments,' leading to a slump in comparable sales growth.
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