In November 2012, Guy Fieri faced severe backlash for his Times Square restaurant, Guy's American Kitchen & Bar, culminating in a scathing review by Pete Wells. After closing that establishment in 2017, Fieri has re-entered the New York City dining scene with Chicken Guy!, a fried chicken chain launched in 2018 at Disney World. The new location in Times Square arrives amid fierce competition, yet opened to sparse crowds, indicating a shift in the vibrancy of the area since his last restaurant venture.
Fieri's return to Times Square with Chicken Guy! marks a significant shift for his brand after the infamous no-star rating from 2012.
This opening is pivotal as Chicken Guy! becomes Fieri's first venture in New York City post the closure of Guy's American Kitchen & Bar.
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