Soft serve is ice cream magic, lush and airy, made to be enjoyed immediately from the machine, affirming the joy of living in the moment.
In L.A., soft serve combines nostalgia and novelty with unique flavors like pomegranate and guava, making it a go-to treat during the summer heat.
The soft serve origin story is rooted in the East Coast, with companies like Carvel and Dairy Queen claiming invention, but also includes California pioneers like Fosters Freeze.
Soft serve is characterized by its 'overrun'—the amount of air—which gives it a lighter, creamier texture. Less butterfat makes it distinct from regular ice cream.
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