The new 'More Bang, Less Buck' value menu features four new burgers and various items priced under $4, highlighting Carl's Jr.'s strategic response to consumer demand for affordability.
The menu introduces the Cali Jr., Jalapeño Jr., Bacon Cheese Jr., and Guac Jr. burgers, allowing customers to opt for a double patty for an extra 99 cents.
With the introduction of this revised value menu, Carl's Jr. aims to compete effectively in the fast food market amidst growing pressure for value offerings.
Originally starting as a hot dog cart in 1941, Carl's Jr. has transformed into a significant player in the fast food industry with over 1,000 locations.
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