Maya Fezzani, the owner of Menlo Park bakery Levant Dessert, noted, "I remember very well two young ladies came in and bought it, and they recorded a TikTok there and then in our cafe. I had no idea this was going to go viral." This underscores the unpredictable nature of social media trends and their impact on small businesses.
Fezzani described how her bakery saw an explosion of interest after the TikTok video went viral, stating, "One Sunday, we had the line out the door three stores down. That's when it caught the attention of all our neighbors." This shows how a single social media post can dramatically increase foot traffic.
Describing the demand for her product, Fezzani shared, "In those early days, Levant Dessert sometimes sold out of the chocolate bars within 10 minutes. Fezzani hated to disappoint customers at the end of the line, so she decided to..." revealing the challenges and excitement of keeping up with popularity.
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