The Fall 2024 capsule captures the energy of NYC through vibrant, functional pieces, merging streetwear and classic denim with oversized fits and bold colors.
The leading piece, the Baggy Jean, nods to Levi's SilverTab silhouette, featuring an eye-catching green overdye that epitomizes laid-back yet stylish aesthetics.
Awake NY introduces denim jorts with pink contrast stitching, delivering a playful touch while the Classic Logo Tee adds a clean, modern appeal to the collection.
The campaign showcases a young couple exploring Queens, encapsulating urban life and vibrant culture, blending Levi's rich heritage with Awake NY's contemporary flair.
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