Cael Schwartz, in a Manhattan Supreme Court lawsuit against Birddogs, claims the company used his likeness in an ad that mocked him and distorted his name to suggest flatulence.
In the email titled 'WE F-ED UP,' Schwartz claims Birddogs depicted him in cartoonish forms, portraying him as the cause for ordering a massive overstock of gym shorts.
Images circulated among 'hundreds of thousands' of people where Schwartz is depicted as 'hopelessly lost professionally', underscoring the potential reputational damage he alleges.
After Schwartz complained about the ads, Peter Baldwin reportedly altered his name to 'Gael Fartz', further emphasizing the mocking tone evident in the communications.
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