$24 drinks and designer sunglasses: New York's hottest club is the US Open
Briefly

from www.theguardian.com4 months ago
As the US Open winds down, children chasing giant tennis balls for autographs reveal how the hunger for mementoes has overtaken the desire for tennis.
www.theguardian.comhttps://www.theguardian.com/sport/article/2024/sep/05/us-open-vibes-honey-deuce-influencers-consumption
Former USTA boss Arlen Kantarian reshaped the US Open into a cultural jamboree, blending sports and entertainment into a trendy New York City event.
www.theguardian.comhttps://www.theguardian.com/sport/article/2024/sep/05/us-open-vibes-honey-deuce-influencers-consumption
Despite a critical contract dispute between DirecTV and Disney, the tournament continues to thrive on the ground, maintaining a vibrant atmosphere amid challenges.
www.theguardian.comhttps://www.theguardian.com/sport/article/2024/sep/05/us-open-vibes-honey-deuce-influencers-consumption
The change in the dynamics at the US Open shows how tennis has become a backdrop to a broader cultural experience, rather than the main focus.
www.theguardian.comhttps://www.theguardian.com/sport/article/2024/sep/05/us-open-vibes-honey-deuce-influencers-consumption
Read at www.theguardian.com
#us-open #tennis #cultural-events #sports-entertainment #fan-experience
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