In a notable shift, major record labels have transitioned from pursuing legal action against AI companies to exploring business partnerships within the realm of music rights management. Virginie Berger highlights this change in her Forbes column, citing recent actions against AI firms like Suno and Udio over copyright issues. However, the strategy appears to have evolved into seeking licensing solutions. Additionally, the article covers Keturah Cummings being awarded Music Entrepreneur of the Year at the Young Music Boss Awards, marking her significant impact in the industry.
In the space of a year, the major record labels have shifted from legal crusaders to would-be business partners.
The pivot is striking, citing a recent accusation from major labels targeting AI companies...which could lead to nearly exact copies.
Now, the label strategy seems to have turned 180 degrees, citing a WSJ article which documents the RIAA's effort to seek a licensing solution.
I wasn't expecting this at all, I'm equal parts surprised and honoured.
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