Pinterest has eliminated the ability to add music to new Pins, although existing music-enabled Pins will remain functional. This decision comes after a partnership with significant music publishers aimed at enhancing user engagement through music, similar to features on TikTok and Instagram. However, the feature did not resonate as anticipated with users, pushing Pinterest to backtrack. The high cost of music rights and shifting focus within social media platforms underscore the caution creators must take with commercial music due to licensing uncertainties that can impact monetization and engagement.
Pinterest has quietly removed the option to add music to Pins, indicating a shift away from trends that did not resonate with its audience despite prior partnerships.
The feature didn't resonate as expected with Pinterest's audience, prompting a reevaluation of its strategy concerning music in content creation.
Creators need to exercise caution regarding commercial music as changes in licensing can significantly impact their monetization efforts and audience engagement.
The decision reflects broader industry challenges with music rights, highlighting the ongoing licensing battles faced by platforms like TikTok and Meta.
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