That's how Acast forthrightly introduces its new survey: Podcast's Return on Ad Spend.(The deck is HERE.)The company cites two previous surveys tackling the topic:
A 2020 Podsights study which settled on an ROAS of $2.42
An Acast/Spotify survey in Sweden which delivered an ROAS number of $6.20.
A 2020 Podsights study which settled on an ROAS of $2.42
An Acast/Spotify survey in Sweden which delivered an ROAS number of $6.20.
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