Podcasts allow marketers to engage audiences intimately, akin to hanging out in their living rooms, fostering deeper connections and prolonged attention for content.
The challenge is to create compelling stories for various formats while convincing audiences to engage beyond the platforms they are currently using.
Jerry Seinfeld emphasized that the issue isn't short attention spans, but rather the quality of the content. Quality entertainment can hold people's attention indefinitely.
People are discerning in what they consume; they want to ensure their time is well spent on quality content, whether it’s a podcast, show, or book.
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