Instagram is adapting to user preferences by focusing on direct messages, as users are increasingly engaging through DMs rather than Stories or the main feed.
The introduction of chat themes allows users to personalize their messaging experience, enhancing engagement and making conversations feel more tailored and relevant.
As users share Reels and communicate more through direct messages, understanding these trends is vital for effective outreach and engagement on the platform.
The new DM features are being rolled out globally, indicating Instagram's commitment to enhancing user interaction within its messaging framework.
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