Reports indicate that Netflix is considering adding video podcasts to expand its content offerings in response to market saturation and to drive user engagement. According to research from Bernstein, Netflix's penetration is nearing saturation, and to sustain growth, the streaming service must broaden its total addressable market (TAM). Although some star podcasters, like Alex Cooper, have been pursued, Netflix's content strategy appears to be focused on enhancing engagement rather than seeking to dominate the podcasting space.
Penetration is nearing saturation in some markets, and consumption per person has remained steady at roughly 60 minutes per day in recent years. To sustain growth, Netflix needs to expand its TAM and drive higher engagement.
Netflix would not need to dominate in video podcasts, but does need more content to keep users engaged.
Podcasts are considered modern-day talk shows, and YouTube is no longer a mere offshoot of television; it is TV today.
Netflix has spoken with at least one star podcaster, Alex Cooper, but lost the bidding war to SiriusXM.
Collection
[
|
...
]