Designers often struggle during presentations because they underestimate the importance of their role in decision-making. Presentations should focus on communicating user testing findings and design recommendations to drive actionable decisions. A common mistake is treating presentations like simple information sharing rather than engaging discussions. If designers continue to face rejection early in their presentations, it may indicate that they are not effectively conveying their ideas, similar to a used car sales tactic. Engaging presentations require a deeper understanding of the audience and their needs.
Design doesn't necessarily always have a value problem. They have a translation problem. We do valuable work. But when we explain it to executives, we explain it like they're a designer.
When you present something, whether it's user testing findings, design recommendations, or more, it's about getting people to make decisions and determine the best course of action.
When you keep getting shot down in the first few minutes, you're probably presenting it like a used car salesman.
Imagine that you are going to a car dealership to purchase a new car. You go to a dealership, they show you a few models and colors, and then say, 'Okay, would you like to buy this now?' That's essentially what designers often do when presenting ideas for change.
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