In a recent discussion on Bluesky, Google’s John Mueller emphasized that many SEOs tend to obsess over minor metrics, suggesting they shift their focus towards more impactful strategies. He stated that websites should aim for stability rather than relying on random clicks, advocating for the creation of meaningful content that can genuinely attract and retain users. This aligns with sentiments expressed by Microsoft Bing's Fabrice Canel, highlighting a growing consensus on prioritizing quality and user value over meticulous metric tracking.
I know some SEOs like to over-focus on tiny metrics.
Sites will be better off focusing on a more stable state, rather than hoping for accidental by-clicks.
Build more things that bring real value to the web, that attract & keep users coming back on their own.
SEOs should stop over-focusing on URL structure, links or any one tactic.
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