Microsoft is experimenting with its Bing search bar by testing the removal of the 'Microsoft Bing' name adjacent to its logo. This potential change aims for a cleaner, more minimalist design that focuses on the logo alone. Observers, including Khushal Bherwani, have noted the resulting increase in empty white space in the search interface, prompting discussions among users about the aesthetic implications of this shift. The change reflects a broader trend in branding strategies favoring simplicity and visual clarity.
Microsoft is currently testing the removal of the 'Microsoft Bing' name from the search bar, potentially enhancing branding through minimalist design.
The absence of the brand name next to the logo leaves a significant amount of empty space, which has sparked discussions on its visual impact.
Khushal Bherwani highlighted the change on social media, demonstrating the difference between the previous and current visual layouts of the Bing search bar.
This design test is part of a broader trend where companies are reconsidering logo display strategies to streamline user interfaces.
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