Bill Guardino's new book, South Bay Flashback, presents a rare archival exploration of the San Jose rock scene during the late '60s and early '70s, highlighting its significance amid the era’s broader cultural movements. Featuring iconic performances by legendary bands like The Doors, Cream, and Jimi Hendrix, the book's vivid poster artwork encapsulates the artistic energy of the time. Guardino, who began collecting flyers in his youth, reflects on the communal spirit of the era and acknowledges its fleeting nature, aiming to preserve this vibrant history for future generations.
In 1969, mescaline was $1.60 wholesale. Bill Guardino's collection of rock flyers showcases the vibrant San Jose music scene of the late '60s and '70s.
Guardino's new book, South Bay Flashback, offers a unique look into a dynamic musical culture often overshadowed by nearby San Francisco.
'There weren't as many distractions,' Guardino reflected, capturing the spirit of togetherness and musical enjoyment that the era inspired.
Guardino foresaw the impermanence of the counterculture: 'I knew it was going to come and go...that made me really focus on accumulation.'
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