Often, the reason for customer loyalty to brands is due to shared values. Connecting with customers emotionally and logically leads to loyal and profitable relationships, building brand promoters.
Mission and vision statements play a crucial role in guiding a company's purpose and future goals. These statements should be aligned to ensure clarity and consistency in the organization's identity.
A mission statement outlines the 'what' and 'who' of a company, while a vision statement adds the 'why' and 'how.' Companies that stay true to their core values and adapt their vision with growth tend to succeed.
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