Wisconsin Cheese Mart, a Milwaukee-based cheese retailer, will be featured in a Super Bowl ad promoting Google’s Gemini AI tool. The campaign aims to showcase how small businesses from each state leverage AI for communication and data management. Owner Ken McNulty highlights the growth of online sales from 5% to 90% since he took over in 2003, attributing much of this success to Google's marketing tools. Despite the potential for increased sales, McNulty remains cautious as the post-holiday period typically sees slow online sales.
When McNulty took over the business in 2003, he said online sales only represented about 5 percent of their business. Today, he sells around 90 percent of his cheese online.
McNulty sees AI-powered tools as the next progression for growing his small business. He said Gemini can quickly generate website descriptions and marketing content.
Collection
[
|
...
]