Starbucks has utilized discounts to address concerns over rising prices, but with new CEO Brian Niccol, expectations lean towards a strategic reduction in these promotions.
Under new CEO Brian Niccol's guidance, Starbucks intends to prioritize creating a welcoming environment and delivering quality coffee while communicating effectively with employees.
Despite significant price increases on popular menu items, discounts have served as a temporary reprieve for consumers, illustrating a complex balance between customer perception and corporate strategy.
Employees have expressed issues with discount promotions leading to chaos in store operations, raising concerns about their use as a tactic to hinder unionization efforts.
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