Live sports is a growing market with a projected growth from $27.93 billion in 2024 to $133.98 billion by 2031, indicating extraordinary expansion opportunities for streaming services.
With digital sports viewers expected to surpass linear TV viewers in 2024, the battle for live sports viewers has intensified among major streaming platforms like Amazon, Apple, and Netflix.
The NFL's partnership with streaming companies highlights its acknowledgment of changing viewing patterns, capitalizing on live sports as a significant draw for connected TV audiences.
Beyoncé's halftime performance during the NFL Christmas games in 2024 outshone the games themselves, drawing 27 million viewers and breaking streaming records.
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