The article discusses the evolution of Twitter, now rebranded as X under Elon Musk's ownership. Musk's acquisition has sparked a mass exodus of companies from the platform due to growing concerns over the proliferation of antisemitic content and other controversial posts that could impact brand reputation. Notably, Musk's social media activity has influenced public opinion and political discourse in the UK. Despite the changes, only a small percentage of the public believes Musk's interventions serve justice for victims.
Since Mr Musk's takeover companies have been choosing to leave the platform in what's been termed "the great X-odus". One of their main concerns was the content that would be seen around their posts that users could screengrab and share.
On June 4, 2010 Elon Musk, the owner of Space X, logged on for the first time: "Please ignore prior tweets, as that was someone pretending to be me :) This is actually me."
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