Why consolidation means a potential payday for non-holdco agencies that target the 'forgotten middle'

"Size and scale will be vital for them to compete with each other."

"The 'Forgotten Middle' refers to the smaller and mid-sized marketers left behind in the holdco game, seeking agencies that provide innovative solutions."

"With the cookie cutter model they're still trying to build, you're losing almost the entire uniqueness - you understand why they're doing it from an efficiency standpoint."

"My former agency wasn't going to be an agency anymore - it was going to be a front door to the media agency network."

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