Once a company reaches a certain size, its capacity for transformational innovation erodes because it unavoidably transforms into something else: an organism concerned with keeping its place rather than finding it.
Organizations are made up of people. Once a company can grow, the capacity for transformational innovation tends to decrease, causing them to focus on preservation over innovation.
History proves that's where innovation goes to die. Even when large companies have succeeded in creating transformational innovation, they have consistently failed to bring it to market.
Big companies should focus operationally on iterative innovation only, acquiring big innovation when smart, to ensure continued market relevance without eroding operational strength.
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