Who's leading the NIL game as the College Football Playoff field is set
Briefly

Since the landmark Supreme Court ruling, the NIL market has surged, with growth from $917 million in 2021-22 to a projected $1.67 billion in 2024-25.
Shedeur Sanders leads the NIL valuations in college football with a $6.2 million profile, reflecting the vast commercial opportunities now available to student-athletes.
While the College Football Playoff selection committee revealed top teams, those with standout NIL stars may not directly correlate with playoff success.
NIL has drastically changed the landscape of college athletics, influencing recruitment and financial opportunities beyond traditional sports revenue models, evidenced by athletes like Livvy Dunne.
Read at Axios
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