Who are the winners and losers of Omnicom's proposed acquisition of IPG?
Briefly

"I think the winners are Omnicom leadership because they're going to be running it. Omnicom is a fairly well-run holding company so they are the winners. Their model of integration is the winner." - Allen Adamson, brand consultant.
"IPG employees who remain will be among the winners of this proposed deal. They'll have more resources with the combined power of a bigger holding company and the potential for new leadership positions." - Jay Pattisall, vp and senior agency analyst.
Read at Digiday
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