The third season of 'The White Lotus' features sponsorships from notable brands like American Express, Diageo, and Google, reflecting a shift in television advertising strategies. As HBO explores ad-supported tiers on Max, it demonstrates how the landscape of TV ad sales has evolved from commercial-free programming to incorporating integrated brand campaigns. American Express' involvement includes behind-the-scenes content and interactive commercials, highlighting a notable synergy with travel and the show's themes, marking a significant change in advertising norms.
American Express will back behind-the-scenes vignettes made available via social channels and on Max, featuring interviews with the cast and show clips.
Ryan Gould, head of digital ad sales for Warner Bros. Discovery, emphasized the creation of immersive, integrated campaigns connecting audiences to advertisers.
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