#sponsorship-deals

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BikeMag
2 months ago
Bicycling

Rider Announces Unique "Free Agent" Sponsorship With Santa Cruz Bicycles

Dan Booker signed with Santa Cruz Bicycles and SRAM as a free-agent, a unique sponsorship approach in the industry.
Booker's move was influenced by his previous sponsor's financial struggles and the uncertain future of the sport of enduro. [ more ]
www.standard.co.uk
3 months ago
London politics

'Wasted opportunity': Tories say Sadiq Khan should have sold London Overground naming rights to raise cash

The Mayor of London, Sadiq Khan, has rejected the suggestion of selling naming rights to London Underground lines.
The Conservatives argue that selling naming rights could raise much-needed funds for Transport for London (TfL). [ more ]
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