The Los Angeles Dodgers have established a significant presence in Japan by signing renowned players Shohei Ohtani and Yoshinobu Yamamoto, resulting in record viewership and valuable sponsorships. With the signing of top pitcher Roki Sasaki, fan interest is expected to rise further. The Dodgers recently launched a fan club in Japan offering exclusive merchandise and ticket opportunities, with the MVP tier selling out rapidly. This move reflects the team's strategy of engaging international fans similar to successful European sports leagues, exploring new growth opportunities in baseball.
The official Dodgers Fan Club consists of four different membership options that vary in price and benefits. The MVP tier, which costs 75,000 yen (roughly $500 USD) and includes several premium items such as an Ohtani bobblehead, reportedly sold out in three minutes.
We're working on some experimental things with adding fans and fan clubs. Something that Premier League and European soccer leagues already do, amassing international fans.
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