What brands can learn from Costco's no-nonsense defense of DEI
Briefly

Costco's board firmly responded to a proposal from the National Center for Public Policy Research, characterizing DEI as a beneficial strategy that positively impacts customers and its brand.
The proposal claimed Costco risks financial and reputational harm if it continues DEI policies, arguing they foster discrimination against certain groups, highlighting ongoing tensions surrounding corporate diversity initiatives.
Read at Fast Company
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