Ross stated, 'I saw the virality of Swedish candy and said, why not put my own spin on it? The goal is to source from all over the world.' This highlights her innovative approach (…SWEDISH CANDY SPIKE).
Elly Ross explained her store's concept by saying, 'I need a little sweet treat at the end of the meal; I don't feel like the meal is complete without.' This reveals the ethos behind her brand.
Ross's dedication is evident in her plan for a second store: 'Although her West Village shop opened just a couple of months ago, Ross is already gearing up for the debut of Lil Sweet Treat's second location…' This illustrates her rapid growth.
Ross mentioned that they 'rotate the candy constantly because we want people to try something new every time.' This reflects her commitment to keeping the shopping experience fresh.
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