Eli Ellis, a four-star basketball recruit for South Carolina, stands out not just for his athletic talent but also for his vast social media influence, boasting 1.2 million TikTok followers and 643,000 on Instagram. His presence started attracting attention even before he signed, enhancing South Carolina's visibility. Head coach Lamont Paris notes the excitement surrounding Ellis, who views his social media as vital for amplifying both his career and the school's program. Ellis believes his digital platform offers untapped opportunities, creating a new spotlight on USC basketball.
"For him, social media is like a stage. He's part content creator, part basketball player and part brand strategist - a one-man marketing firm with a jump shot."
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