Eli Ellis, a four-star basketball recruit for South Carolina, is notable not just for his talent but for his massive social media following of 1.2 million on TikTok and 643,000 on Instagram. His online presence is seen as a significant asset that could elevate South Carolina's program. Coach Lamont Paris acknowledges that Ellis's influence is already visible, evidenced by a spike of 5,000 followers on the Gamecocks' Instagram shortly after his signing. Ellis views his role as both a player and a brand strategist, ready to harness social media to further promote the team.
"They don't understand what happens when you get to college with my social media presence. But I think they will, and they'll take advantage of it. It's gonna help the school out a lot."
"They've done a good job of really developing their brand and their following," Paris said. "Our fans are really excited about it too. And they all know him, that's for sure."
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