Understanding Fran Horowitz, Abercrombie & Fitch Co.'s Unassuming Game Changer
Briefly

"We actually do it, and we do it in several different ways... We live their lifestyle for three or four days to truly understand what matters to them."
"There's a lot of testing, both in store and online for customer-specific feedback... I believe it's a big reason for our success."
"Since becoming A&F Co.'s CEO in 2017, Horowitz has led one of the retail industry's most dramatic and thorough transformations... emphasizing inclusivity and diversity."
"A&F zeros in on Millennials... who are out of college, starting their careers and really into 'the long weekend.'"
Read at WWD
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