"Millions of people and businesses across the UK rely on Google's search and advertising services - with 90 percent of searches happening on their platform and more than 200,000 UK businesses advertising there," said Sarah Cardell, Chief Executive of the CMA.
The DMCC Act allows the CMA to designate certain companies with 'Strategic Market Status' (SMS) around a specific digital activity... This label allows the CMA to have greater regulatory power over these services and implement pro-competition directives.
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